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In every real estate office, inbox trays overflowed with colorful flyers announcing hot properties. It was standard operating procedure: create an attractive flyer about a home for sale, choose the paper color, get a couple hundred copies printed, and give them to the office assistant to deliver to all of the other real estate offices in the surrounding area. That was one way of creating a buzz about your listing.
An effective flyer sells the dream of home ownership. It sells the benefits of owning the home, not just a long list of features. If the property has a mountain and water view, describe how buyers can enjoy watching magnificent sunsets from their deck. Include photos to show potential buyers what they’re getting. Pictures truly convey more than a thousand words ever could.
Good sales copy is still as effective as ever, but thanks to advances in technology, marketing methods have changed.
Mobile marketing is the newest, fastest growing form of advertising. When you consider the statistics concerning global smartphone sales, it’s not surprising. According to Gartner, Inc., an information technology research and advisory company, worldwide smartphone sales soared in the fourth quarter of 2011 with 47 percent growth. Total smartphone sales in 2011 reached 472 million units and accounted for 31 percent of all mobile device sales, up 58 percent from 2010.
Mobile marketing offers so many advantages. The same beautiful flyer can be distributed to smartphones via wireless technology, saving hundreds of pounds of paper each year. Information on new listings and reminders about open house dates can be sent instantly to the mobile devices of potential buyers. Realtors are quickly adapting to this new technology that will help them generate leads and sales.
Smartphone marketing is both cost-effective and environmentally friendly. As more and more people are looking towards a greener future, companies are taking more responsibility for their impact on the environment. Businesses are recognizing that mobile advertising presents great opportunities to communicate with customers, improve their bottom line, reduce paper consumption, and enhance their image – all at the same time!
