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Smartphones have made text only SMS messages obsolete. Rich media, encompassing a broad range of digital interactive media, have taken the place of text ads. Businesses can deliver images, websites, mp3 music, phone apps and more rich media content to consumers via Wi-Fi and Bluetooth. In fact, business owners can broadcast rich media advertising messages to a large audience by making use of proximity marketing.
What is proximity marketing and why should businesses care about this innovative marketing strategy?
Proximity marketing is a service provided by advertising companies that utilize the power of Bluetooth and Wireless (Wi-Fi) technology to communicate to mobile devices. By taking advantage of this means of advertising, businesses can engage nearly all smartphone users within approximately 1,000 feet of their store or event.
Imagine the possibilities for creative advertising:
- Send special offers or merchandise discounts exclusively for shoppers in the store.
- Send coupons or special deals good for the day only.
- Offer promotions for purchases made online to drive website sales.
The technology used to send these advertisements to the smartphone users creates free internet hotspots. If a person chooses to receive and view the ad content, they may browse the Web without accessing their data plans, using the hotspot created by the proximity marketing service.
Small businesses can afford to embrace proximity marketing; it’s not just for the big box stores and Fortune 500 companies with deep pockets. Proximity marketing is an exciting step forward in the world of mobile advertising!
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